OUR INTENTION TO ACHIEVE…

We live strategy. We love strategy. Strategy is dynamic and energetic. We are obsessed with it, because we love getting things done…
At ACHIEVE we offer strategy specialist services a unique way.
(We don’t use the word consulting, because it denotes to the concept of ‘telling someone’ what to do…)
We like action. The ‘doing’.
We explore, analyse and get right there in the challenge and opportunity, to grit it out and do strategy with you.
We achieve. We are specialists at achieving.
Our purpose then: Achieving through Action…

Only those who attempt the absurd
can achieve the impossible

ALBERT EINSTEIN

STRATEGY WARRIOR

ANNELIZE MORKEL

Founder and Managing partner

At work…

Annelize is a strategist at heart with a passion for people. Student for life, she holds a Master of Commerce degree (Unisa) in Business management, specialising in leadership and strategy. She also holds a B.Tech degree (Strategy and Information Management), National Diploma (General Management), a certificate in Marketing and is a SAQA qualified Training facilitator and assessor.

Annelize has over 20 years of extensive business experience across industries and in different departments ranging from production, marketing and sales to human resources. For the last 10 years she developed a niche understanding in tourism and wine through rigorous research and practical experience. She also lectures Economics of wine to international students for the Council of International Educational Exchange and is currently reading towards her PhD.

In practice: She’s worked with the full spectrum of levels in the wine industry, from floor management to Director levels. She also did some innovation work internationally in the experience-economy field and contributed to the Vinpro Industry Strategy Toolkit. Annelize loves food, wine and all things positive – including the business around it… Annelize lives to ‘do’ and loves to ‘achieve’.

Everywhere else…

Annelize_Morkel

Annelize is a martial artist at heart. She has been training and competing in martial arts for 30 years and is a Karate world champion (Sweden, Germany) with a 4th Dan black belt in Kimura Shukokai International.

She still studies and practises her art every day and teaches children and adults in her community, as well as offers self-defence classes to women in a fight against gender based violence. She lives with passion to inspire people to live healthier lives in order to Achieve all they can be.

Annelize is a martial artist at heart. She has been training and competing in martial arts for 30 years and is a Karate world champion (Sweden, Germany) with a 4th Dan black belt in Kimura Shukokai International.

She still studies and practises her art every day and teaches children and adults in her community, as well as offers self-defence classes to women in a fight against gender based violence. She lives with passion to inspire people to live healthier lives in order to Achieve all they can be.

GRANT NEWTON

External Wine and Tourism Business Value expert

Grant has 29 years of practical business experience with 20 years in the wine and tourism industries. Grant is an innovative entrepreneur and lives for business opportunities and making things happen. He has a valuable network and the natural flair to practically execute. He brings to Achieve all the “do-er” abilities to ensure strategies bring results…Grant is the embodiment of the Achieve principles to bring people and wine together to achieve business excellence…

Grant

JAMES STEWART

Creative Technology Lead

James Stewart is an entrepreneurial creative with expertise that includes everything tech; from software design interface consulting and disruptive marketing technology. If it’s new, cool, effective and has value – James is on it… His law degree, studio & record company ownership, engagement sales and many other capabilities gives him the edge to craft and implement technology that adds a little bit extra to Achieve through Action…(Oh, and he is a rock star. Literally. Emmy nominated, multi-SAMA award winning Rockstar…)

James Stewart

GRANT NEWTON

External Wine and Tourism Business Value expert

Grant

Grant has 29 years of practical business experience with 20 years in the wine and tourism industries. Grant is an innovative entrepreneur and lives for business opportunities and making things happen. He has a valuable network and the natural flair to practically execute. He brings to Achieve all the “do-er” abilities to ensure strategies bring results…Grant is the embodiment of the Achieve principles to bring people and wine together to achieve business excellence…

JAMES STEWART

Creative Technology Lead

James Stewart

James Stewart is an entrepreneurial creative with expertise that includes everything tech; from software design interface consulting and disruptive marketing technology. If it’s new, cool, effective and has value – James is on it… His law degree, studio & record company ownership, engagement sales and many other capabilities gives him the edge to craft and implement technology that adds a little bit extra to Achieve through Action…(Oh, and he is a rock star. Literally. Emmy nominated, multi-SAMA award winning Rockstar…)

HOW CAN WE HELP
YOUR BUSINESS ACHIEVE?

Strategy execution services

We don’t draw plans on white boards to be locked in filling cabinets…We make sure you have executable plans to achieve your dreams and goals.

Social Media Services

Social media management aimed at achieving your strategic goals. (Facebook, Instagram, Twitter, Youtube as well as specifically crafted digital tools to improve actual achievements).

We also work with your in-house design and social media specialists in order to align and improve your digital performance, including event specific, promotion specific and market specific programs.

We don’t aim at feel-good only, like our philosophy states – our aim is to achieve.

Staff development & training

People have unlimited potential with the right training and motivation. 
We live to inspire action and unlock potential to bring performance to life. 
Practical and efficient is our motto.

Training programs (SETA Accredited)

Industry specific training programs to ensure your people are skilled to achieve business goals.

Popular accredited training programs:

  • Install a personal marketing and Sales culture
  • Develop customer needs for business growth
  • Frontline Customer services (Monitoring and management for performance)
Performance programs

We love seeing people achieve excellence.

  • Design of performance incentive systems.
  • Implementation plans.
  • Performance measurement with achievement driven objectives.

Digital Systems and Tools

  • Club management programs
  • Automated experiences
  • Customer growth and analysis
  • Virtual experiences

Our specialists have extensive know-how and practical experience of:

  • Direct-to-Consumer sales (How to connect and build a customer for life)
  • Brand activation strategy (Do that launch with purpose and vitality)
  • Alignment of digital strategy (Is your strategy shaped to support your core focus)
Just a few of the wonderful clients we have worked with over the last two decades…

Visual stories of some of our clients

Client Testimonials

“Achieve’s training was vibrant and energetic. It covered the skills that my team needs”.

–          Wine Tasting Room Manager

“At last an accredited company and knowledgeable trainer that offers a course with that “something different” element that the wine industry lacks in South Africa. This was a very rewarding day, well run by the trainer who kept my attention throughout.”

–          KWV Manager

“Achieve is unique, and always professional”

– The Franschhoek BeerCo

BLOG

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What do we know about growing Wine Business right now?

The wine industry is in uncertain times. Nobody denies that. In uncertain times it is more important than ever to rely on reliable information, solid strategy and facts.

The industry has a lot going for it. It’s a dynamic industry with dynamic performance indicators.

Read more…

Brand love in wine and tourism…

Engagement has been a buzzword for years…With no exception when it comes to wine brands and tourism brands…Marketing teams (Traditional and digital) use the words engagement as if it is that magic tool that will unlock the hopes and dreams of your brand…And it could be. But as with all types of relationships you need a dose of reality…

Read more…

The experience economy. Are you enjoying it?

If you ask yourself which are the days you remember it is plausible to be the days you had fun and experienced something worth remembering. It is also rather plausible that you would tell people about it (research show you will tell at least 12 people!), that you would remember it – and perhaps like to do it again…That is the basics around the experience economy.

Read more…

What is the most important thing you need to focus on at work every day?

If there was an easy answer to this everyone would know that and every business would be reaching their goals… all the time…

Read more…

Strategic positivity in a time of disaster…Timeless lessons Wineries learned in 2020

Strategy has purpose. If you are in the Wine industry right now, chances are your strategy is having a vintage problem. The execution problem. Chances are, especially if you are in Wine Tourism right now, you are grabbing on to almost anything, and acting from a survival, rather than a growth mindset. It is perfectly justifiable. 

Read more…

Please call us up for coffee…or wine…or both…!

ACHIEVE STRATEGY SPECIALISTS
ANNELIZE MORKEL
082 875 5935 | annelize@achievethroughaction.com