Celebrating two years of digital strategy success with one of the world’s most admired wine brands – KWV.

Managing Director of Achieve Through Action Annelize Morkel

At Achieve through Action we place as much emphasis on our relationships and service as we do on staying on top of research and technology development.

We are extremely proud to celebrate two years of growth and innovation with KWV, one of the world’s most admired wine brands.

“Having been part of the digital strategy planning and execution of the KWV Emporium’s digital development since 2019 has been one of the biggest highlights of my career”, says Achieve Managing Director Annelize Morkel.

“I grew up with KWV – and it has always been a brand that evokes emotion, passion, quality and pride. Having been selected to drive their new digital direction in 2019 was as much a professional as a personal moment.”

Achieve strategy is unequivocally results-driven.

After a specific ‘needs audit’, focus is applied to pairing the perfect strategic and digital solutions to those priorities identified. This has included e-commerce, design, website development, integration, systems development, Club list-building & management, brand communication and analytics.

In KWV’s case we have been especially proud of the agility in keeping systems running optimally to deliver superior customer-centricity – as would be expected from this world-class brand.

Early adopters..

True to their slogan as ‘Proud Pioneers’, KWV has been an early adopter of groundbreaking communication and engagement tools and systems innovated by Achieve – for example, leveraging social media vanity metrics (likes and follows) and other traffic sources into genuinely engaged fan / brand conversations, club members and customers, at scale. The result has been to tell the unique KWV story in new and unique ways, while technically supporting a truly omni-channel experience.

Thrilled fans & customers, optimisation and improved efficiencies all round make us very happy.

For more information browse to www.achievethroughaction.com

Contact Annelize Morkel on annelize@achievethroughaction.com or +27(0)82 875 5935

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