Groot Constantia appoints Achieve as e-commerce & digital strategy consultants.

Steeped in centuries of heritage, enjoyed by nobility, associated with Napoleon Bonaparte, mentioned in Jane Austin’s Victorian era best-selling novel Sense and Sensibility, the Groot Constantia brand exudes a class synonymous with the South African Wine industry.

“Partnering with the oldest wine brand in South Africa is a tremendous honour and responsibility for Achieve.” says Managing Director, Annelize Morkel.

Achieve combines research data with sound industry expertise and creative flair which is focused on solving identified value-chain challenges to achieve specific results (and other value-adds). 

Through the marketing vision of Lila Jutzen, Groot-Constantia is curating a distinguished balance between old-world values and style and modern technology. This affords more people access and engagement with the brand, ensuring the Groot Constantia story lives in the hearts and is told around the tables of excellence-lovers around the world.

Assessing, prioritising and executing strategy…

After conducting a needs audit, top of our priority list was digital and we were delighted to launch Groot Constantia’s first fully integrated e-commerce site in 2020 – an expression of the brand’s grounded elegance underpinned by cutting-edge functionality. 

With this in mind, Achieve’s incisive strategy direction has amplified Groot Constantia’s social media strategy beyond ‘traditional’ expectations, returning significant growth in new markets during a challenging time for the South African  and it’s wine industry.  

Enhancing real connections with smart technology…

Beyond this, Achieve and Groot Constantia are working on innovative technology that will bring benefits to fans of the brand locally, nationally and worldwide. 

Annelize Morkel & James Stewart – Achieve through Action at Groot Constantia’s beautiful and newly launched gift shop.

“As a highly visited destination, we’re innovating tools to engage estate visitors through digital conversation & experience to find out a little more about them in order to serve their needs through quick access to pertinent information and niched real-time offers,” says James Stewart (Achieve Creative Technology Lead). “In getting this right, these rich conversations contribute to high-value Club Member conversions , which is the underpinning objective – to create great wine and connect it with the people who love it.”

It’s a beautiful thing when passion, business, people and technology come together perfectly.

For more information click ‘Contact’, call Annelize on +27(0)82 875 5935 or email annelize@achievethroughaction.com

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