What is the most important thing you need to focus on at work every day?
If there was an easy answer to this everyone would know that and every business would be reaching their goals … all the time … What is important obviously depends…
The experience economy. Are you enjoying it?
If you ask yourself which are the days you remember it is plausible to be the days you had fun and experienced something worth remembering. It is also rather plausible…
Brand love in wine and tourism…
Engagement has been a buzzword for yearsu2026With no exception when it comes to wine brands and tourism brandsu2026Marketing teams (Traditional and digital) use the words engagement as if it is…
What do we know about growing Wine Business right now?
The wine industry is in uncertain times. Nobody denies that. In uncertain times it is more important than ever to rely on reliable information, solid strategy and facts. The industry…
Strategic positivity in a time of disaster…Timeless lessons Wineries learned in 2020
Strategy has purpose. If you are in the Wine industry right now, chances are your strategy is having a vintage problem. The execution problem. Chances are, especially if you are…
Wine business: Compete via combat strategy
It is well known that many business strategy concepts originated in combat strategy. Which of those strategies could be relevant to Wine Business 2020? Most of them. In order to…
